Does your Internet Marketing Strategy need an Audio Podcast?

An Audio Podcast can transform your static web page and turn it into so much more.  In fact, audio quality can often be the most neglected area of an otherwise professional web presence.

Make your webinar sound as professional as the content:

Speech on the internet has to be clear, loud and consistent.  A poor audio podcast simply distracts from the message being conveyed; and if people can’t hear you properly, they’ll simply head to a competitors website for better, clearer and more easily understood information.

Most computers these days come with a built-in recording device that runs alongside a web-cam, yet often the quality leaves a lot to be desired. If you’re publishing regular videos and uploading them to your website it is well worth getting Scott Sanders in for a consultation to ensure your audio is set up properly from the start.

Broadcast-quality Audio:

Have a blog?  Why not podcast it, with radio broadcast-quality audio?  With today’s iPod / iPhone / Android prevalence, an entertaining and quality audio podcast makes your blog available wherever your clients are, whether driving, on the train or even at home relaxing in the garden. At Explainafide, we can ensure that you’re given the best advice on software solutions, hardware to suit your budget and even teach you how to upload your audio files to your blog or website to give your business maximum exposure.

Why not offer an audio transcript for instructions, blogs, highlights, specials & manuals on your website?

Different people learn differently – some visually, some auditory, whilst others kinaesthetically.  The internet is mainly visual but you can avoid alienating your potential clients with an audio version of important messages. These days, most websites use video to successfully sell and review products- why not create an audio podcast that stands out from the crowd?

A personal message from your company:

Recording a personal message helps to remind prospective clients that there are real people behind the computer screen.  A human voice also increases the chance that your message will be remembered and reinforces the visual information on your site.

Reinforcement of important guarantees, subscriptions and messages:

Why not reinforce screen messages with a recorded message?  For example, after a client enters their details to join your mailing list, play the recorded message thanking them and reminding them to check their email to confirm their subscription.

Need some more music in your life?

From simple background music to full featured podcasting, music can subconsciously set the mood to reinforce your image online.

Scott Sanders can compose and produce music specifically for:

• Your video production
• Your audio podcast
• Your web gallery slideshow
• Even your wedding

A bit more about Scott Sanders, Explainafide’s neighbourly co-tenant at CASPA- Castlemaine Contemporary Arts.

Scott Sanders CV:

• Classically trained composer and computer musician
• Acoustic, electronic and vocal performer
• Computer-based music producer
• Radio and video audio producer
• Eclectic range of influences spanning classical, rock, pop, dance, jazz, folk

How and why does music make us feel the way it does?

This is the answer Scott has been searching for most of his adult life.  His personal music journey over the last 18 years has taken him academically through a computer music degree at La Trobe Uni, via a Masters in Composition at Melbourne Uni – whilst leading a double-life of a guitar/synth/vocalist and audio.

With such an eclectic collection of influences it’s impossible to pigeon hole him – so chances are he’ll know just what you’re looking for!