Internet Marketing & Search Engine Optimisation

SEO is the single most complex and bewildering part of designing and marketing a new website. There are hundreds of companies guaranteeing  “Get on Page #1 of Google” . Some are ridiculously cheap and some are so stupidly expensive – its hard to figure out who’s legitimate and who’s not.

One thing is certain; SEO takes time.

Successful SEO requires the vast majority of your pages to be fine tuned to suit your objectives.

However, the good news about SEO is, once you have the fundamentals in place you should be able to handle 50% of your internet marketing and SEO in-house. There will always be some technical things that you’ll need companies like We Push Buttons for, but with our $750 attack plan you should be in a position to gain recognition for your brand without too much external help.

What our Business Internet Marketing Packages include:

Initial Website Analysis

• We will assess the success of your website in terms of visibility on search engines and how your visitors interact with your website.
• Suggest coding changes that will help search engines understand your website better. This may be fixing incorrect code, adding correct title tags, completing meta data and other technical mumbo jumbo.
• Review issues with download speed. In the era of smart phones it is vital to have a fast loading site.
• Using the latest technologies we will be able to track visitors as they use your website and can find out which pages work, which don’t and suggest structural changes based on our month long research.

Are customers finding what they want when they visit your website or are they leaving disappointed?

• Suggest small structural changes that will assist in converting traffic into sales. Does your website need a proverbial lick of paint or a full redesign?

Did you know that between 50%-60% of shopping carts are abandoned before check out- often this is due to clumsy shopping cart programs or even the wrong coloured buy me button.

• Review the visual aspects of your website. Adding some new photographs, suggest different colours or even some new graphic elements may make all the difference to how people interact on your website.

Full Competitor Market Analysis:

• Conducting a full analysis of your competitors we can establish why certain competitors are performing better than yourself and how we can adopt their strategies to benefit your business.
• We will set out in easy to understand language a search engine optimisation strategy for your business in a month-by-month timetable so you have a 12-month ‘to-do’ list for your online marketing.
• Research your target audience and potential market both online and offline- competitors, potential partners, and emerging markets.
• Run your current website pages & content through an algorithm that is similar to Google’s to find the best words to spice up your content (without changing the content too much).
• Improve Web Usability of your site so people find what they want quickly and easily (see our page on web usability for more details).
• Suggest small structural changes that will help with your SEO. ie. Html and Title Tag changes.
• Review issues with download speed. In the era of smart phones it is vital to have a fast loading site.
• Research your target audience and potential market both online and offline- competitors, potential partners, and emerging markets

Keyword Research: Internet Marketing Essentials:

Ever wondered why you have typed in “Victoria” a state in Australia and you encountered an image of a Victoria Secrets Model, a photo of Victoria Beckham, or even a Victoria in Canada?

Google isn’t as smart as a human yet and subsequently needs help understanding what a specific website is actually about. As an individual you weren’t even thinking about the three other popular Victoria’s but they are all featured predominately in the search engines. That’s perfect proof of how important keywords are and how difficult a job it is for search engines to understand the various nuances and complexity of the English language.

Learning what phrases people use when they search for products or services online will get you traffic. Knowing what your potential client base search for when they want your product is one of the most important things you can know. Do people use the term ‘accountant sydney’ when they want to find an accountant or do they search for ‘sydney accounting firms’.

That’s why Keyword Research needs to be conducted thoroughly before undertaking an internet marketing program.

The Small Business Internet Marketing Monthly Plan:

Once we have assessed your competition as well as your online visibility we can make an informed decision as to how big the task is to dominate your niche. If you’re trying to break into the Australian Insurance market there will be significantly more work than if you’re about to release Mongolian Yurts to market.

Here’s a short list of what we do on a monthly basis:

• Set up 2 separate analytics programs so we can monitor your website’s health and performance in real time.
• Suggest websites that may be great for you to build mutually beneficial relationships
• Submit a Sitemap to Google so it knows each and every page on your website.
• Assist with Social Media activities. We often work side by side with owners of companies on their own social media as it’s a perfect place to engage, publicise, market, and converse with your current clients as well making connections with potential new customers.
• Training and advise you and your staff so each member of your team can contribute to your companies online profile…..yes, even accounts payable can help with basic marketing.
• Work regularly on creating a higher profile for your company on a variety of websites in your industry.
• Monitor the latest trends and technologies in your industry so we can see any potential growth areas in your niche before anyone else does.
• Create new content in the form of articles and pages on your website on a regular basis. At a minimum we recommend 1 new article per month with the sweet spot for web domination being three articles per week.
• Clean up redundant and extinct pages ensuring your website complies with Google’s rules.
• URL optimisation – making URLs search engine friendly.
• Issue Press Releases through various media channels
• Set-up some more complex programs that can assist with SEO such as geositemaps, microformats and many other little hidden gems that can make your business stand out.
• Personal branding is now more important than ever. Setting up Google approved author bio pages has never been more important.
• Ensure your website uses Schema and Rich Snippets Tools so your website is understood not just on a search engine level but also on a meta data level.
• Inform you of the best Affiliate marketing options available for your niche (if applicable).
• Continually review the market to see any changes that might be happening and how you can benefit from them
• Submit your site on some key business directories. Most directories are next to useless but there are some that are worthwhile.
• Set up some guest article writing on a variety of other industry websites. Monitor any issues Google might have in crawling and indexing your site and remedy them

The Monthly Marketing Report provides:

• Keyword ranking movements
• Traffic numbers
• Social Media Engagement
• Completed Tasks
• Successes/ Failures
• Plans for next month
• Conversion of traffic

No contracts…ever.

I understand that cash flow is very sporadic for small businesses and start-ups, so I don’t use contracts. One month you might want mountains of work done over and above the standard package, and another month, funds might be tight and you don’t want anything at all.

You need a contract when you buy a house, you shouldn’t need one when you’re employing a contractor.

“Besides, I prefer to only work with people I like. If either of us feels as though we need a contract, chances are we shouldn’t be working together. That philosophy will probably protect us both as much as any contract could.”