Copywriting for the Web
The writing content of your website is the backbone of the entire sales capability of your business online. The purpose of the writing is to generate interest , convey information, and ultimately lead to sales. Finding a happy medium between informative text and an interesting read is not always easy.
The cyber world is fickle. There is literally a whole world contained in every persons personal computer and new information is literally a mouse click away. If you are not providing entertaining, interesting, informative content on your website your potential clients will find it elsewhere.
So how do you find a balance?
Length of text is very important when writing for the Web
If the content is too long readers feel daunted and time poor and will leave before even starting, after all, this time can be better spent watching Youtube.
Get to the point quickly and concisely. However, even a short blurb is no good if it doesn’t convey the right message. Make sure visitors get your meaning on the first read, if they have to think about it, you’ve lost your audience.
Back up your Claims
A persuasive text is not enough in the cyber world, they’ve read it all before. You need evidence to reinforce your text.
You must constantly reinforce the reason for the client to be there.
DO NOT WAFFLE
You can’t please everyone. Concentrate on your core audience and keep their needs and interests in mind constantly. Don’t waste time and space trying to entice an ambivalent audience.
When you are writing for the web, don’t over embellish. Chances are web readers are well versed in recognising hype. Make your entries interesting and believable but not excessive.
There are a lot of factors to consider when writing good copy. Rather than spending your time, which can be better spent elsewhere, trying to decode the bewildering facets of online communication we have a team of qualified copy writers more than happy to assist.
YOU WOULDN’T DO YOUR OWN PRESS RELEASE, SO WHY WOULD YOU DO YOUR OWN WEB COPY?